From Industry Pain to Innovation: The Birth of Alertu

As seasoned cloud engineers, we’ve witnessed firsthand the challenges of managing cloud infrastructure at scale. Our journey through the tech industry, particularly time spent at ASOS - Europe’s largest Azure customer - opened our eyes to a pervasive problem in cloud monitoring that was crying out for a solution.

The Cloud Alerting Conundrum

Picture this: You’re a developer at a major e-commerce platform, responsible for keeping the digital gears turning smoothly. Your inbox is constantly bombarded with cloud alerts - some critical, others routine. You’ve set up elaborate email filters just to keep your head above water, but important messages still slip through the cracks.

This isn’t just our reality; it’s a scenario played out in tech companies worldwide. The sheer volume of alerts makes it all too easy for developers to become desensitized, leading to what we in the industry call “alert fatigue.” We’ve seen colleagues inadvertently overlooking crucial notifications, simply because they were lost in the noise.

And it’s not just email. Many companies have tried to solve this by routing alerts to platforms like Slack or Microsoft Teams. But this approach merely shifts the problem, cluttering these collaborative spaces and potentially burying important team communications under a mountain of automated alerts.

Introducing Alertu: Our Mission to Solve an Industry-Wide Problem

Frustrated by these recurring issues and inspired by the potential for a better system, we embarked on a venture to revolutionize cloud alerting. This is how Alertu was born - not as a corporate initiative, but as a passion project fueled by years of hands-on experience with the pain points of cloud monitoring.

Alertu: Transforming Cloud Monitoring

Alertu is designed to address the key issues we’ve encountered throughout our careers:

1. Increased Visibility: No more alerts lost in crowded inboxes. Alertu provides a centralized, easy-to-navigate dashboard for all your cloud alerts.

2. Real-Time Notifications: With Alertu, critical issues are hard to miss. Our system ensures that important alerts are prominently displayed and quickly actionable.

3. Multi-Cloud Aggregation: In today’s diverse cloud environments, Alertu shines by aggregating alerts from multiple providers into a single, unified interface.

4. Intelligent Insights: Beyond just displaying alerts, Alertu provides valuable insights, helping you understand patterns and potential root causes.

5. Customizable Filtering: Developers can tailor their alert feeds, focusing on what’s most relevant to their responsibilities and reducing noise.

The Road Ahead

Creating Alertu has been a journey of turning industry frustration into innovation. As cloud infrastructures grow more complex, the need for intelligent, streamlined alerting becomes ever more critical. Our goal with Alertu is to empower development teams to respond faster, work smarter, and ultimately, build more reliable cloud systems.

This is just the beginning. As a team that has lived and breathed the challenges of cloud monitoring, we’re committed to continuously evolving Alertu to meet the changing needs of our industry. We invite you to join us on this exciting journey - let’s revolutionize cloud alerting together.

Ready to transform your cloud alerting monitoring experience? Sign up to try Alertu today and see the difference for yourself!